1. Jewel cases are ugly, boring and heavy to ship. They are the past. They also convey a sense of the music being disposable and generally display the recording in a substandard light. All this makes rabbits nauseous. We avoid them when possible.

2. In these modern times, CD-Rs work the same as replicated ones. They sound the same, play the same. We will use them if it makes sense.

3. Using factories to do something that you could do yourself, but in a more interesting way, is silly.

4. Doing things yourselves and on-demand means that you can charge less and make equal (if not more) profit. This means  everyone saves money except industrial CD plants...they are horrible and don't deserve our money anyhow.

5. Sometimes we release vinyl, which is very expensive to make and even expensiver to ship. The higher price is because of this. We don't like that either.

6. Self-reliance and innovation are virtues.